outbound
Cold email, sequencing, and pipeline generation
5 articles
Founder-Led Sales: The Complete Playbook
How to run founder-led sales before hiring a sales team. Based on insights from Lenny's Podcast with Pete Kazanjy and Jen Abel.
salesfounder-led
June 3, 2026
The GTM Engineer: Building AI-Powered Sales Systems
How to build GTM engineering systems that automate prospecting, qualification, and outreach. Based on Jeanne DeWitt Grosser's insights from Lenny's Podcast.
aiautomation
June 3, 2026
Account-Based GTM: Target, Personalize, Close Enterprise
The ABM playbook for B2B startups — how to identify, personalize, and convert high-value enterprise accounts.
marketing-systemsABM
May 17, 2026
Building a Sales Development Stack
Tools, sequences, and hiring playbook for your first SDR team.
marketing-systemsSDR
May 17, 2026
Cold Email at Scale: The B2B Outbound Engine
How to build a repeatable outbound pipeline — sequencing, personalization, and metrics that matter.
marketing-systemssales
May 14, 2026